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110 Ways to Find New Customers

Startups| Business| Marketing Automation| Business Coaching

March 18, 2025•4 min read

Unlocking Business Growth: "110 Ways to Find New Customers for Your Business"

It's quite challenging to attract new customers. We've become accustomed to recognizing when a salesperson draws near, prompting us to be defensive. Additionally, traditional mass mailing and mass communication strategies are losing effectiveness. Being personable, providing free offers, and actively listening are excellent methods for reaching potential customers. Attracting new clients continues to be a major hurdle for entrepreneurs. Therefore, I'm thrilled to discuss the groundbreaking new book: "110 Ways to Find New Customers for Your Business."

A Practical Guide Born from Real Experience

This isn't just another theoretical business book written by someone who hasn't been in the trenches. Nick Rustad brings over 25 years of leadership experience from prestigious organizations like The Bill and Melinda Gates Foundation, Perficient, and more. After experiencing an unexpected layoff in 2023, Nick transformed this challenge into an opportunity by founding CoreTactic, a comprehensive coaching ecosystem that has grown from a small venture to a team of sixteen experts in less than a year.

The strategies outlined in this book aren't abstract concepts—they're battle-tested methods that Nick personally implemented to build his client base from scratch. As a career and business coach who has personally mentored over 2,500 professionals, Nick's approach combines corporate know-how with emotional intelligence.

What Makes This Book Different

Unlike many business resources that focus on theory, "110 Ways to Find New Customers for Your Business" delivers practical, actionable strategies across multiple dimensions of customer acquisition. The book is thoughtfully organized into chapters covering:

Digital Marketing & Advertising
Website & Content Strategies
Networking & Outreach Approaches
Referrals & Word of Mouth Tactics
Partnerships & Collaborations
Data & Tech-Driven Methods
Traditional Marketing Approaches
Creative Business Development Strategies

Each strategy is explained with clear implementation steps, making this an invaluable resource for entrepreneurs, business coaches, and professional consultants looking to expand their client base.

Practical Implementation Advice

Nick emphasizes that readers shouldn't try to implement all 110 strategies simultaneously. Instead, he recommends selecting 3-5 approaches that best align with your resources, strengths, and business model. The key is consistent implementation, careful measurement of results, and willingness to adjust as needed.

For those looking to find a business coach near me or seeking career coaching services, the principles in this book demonstrate why Nick has become a sought-after expert in business development and professional transformation. His experience as a career transition coach shines through in practical strategies that apply to businesses across various industries.

Beyond Customer Acquisition

What makes this book particularly valuable is how it goes beyond mere tactical advice. Nick weaves in insights about business psychology, professional development, and strategic thinking that can help transform your entire approach to growth. Whether you're an established business looking to expand or an entrepreneur launching a new venture, these strategies provide a roadmap for sustainable customer acquisition.

Added Value: $1,100 in Marketing Credits

In an exceptional demonstration of value, the book includes appendices with advertising credit vouchers worth $1,100, including promotional codes for Google Ads, LinkedIn Ads, and Reddit Ads. This practical addition means the book essentially pays for itself many times over for businesses ready to implement digital marketing strategies.

The CoreTactic Approach

As the founder of CoreTactic, Nick has built a reputation for helping professionals navigate complex transitions with confidence and clarity. His approach to business coaching centers on combining technical expertise with human understanding—a philosophy that permeates every strategy in the book.

For those seeking career coaching for entrepreneurs or professional business coaching, the book offers insights into how CoreTactic has successfully helped thousands of clients build sustainable business growth through systematic customer acquisition.

Final Thoughts

"110 Ways to Find New Customers for Your Business" isn't just a book—it's a comprehensive toolkit for anyone serious about business growth. By combining time-tested traditional methods with cutting-edge digital strategies, Nick Rustad has created an essential resource that belongs on every business owner's bookshelf.

Whether you're struggling to attract your first customers or looking to scale your existing business to new heights, this book provides the roadmap you need to find, connect with, and convert new customers in today's complex business environment.

For entrepreneurs and business professionals seeking practical, actionable guidance on customer acquisition, this book delivers exceptional value—just like Nick's approach to career and business coaching at CoreTactic.

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Ready to transform your professional journey? At CoreTactic (https://coretactic.net), our certified career coaches specialize in helping professionals find fascinating careers, maximize career enjoyment, and develop the confidence needed to excel in interviews and beyond.

Whether you're searching for "career coaching near me," exploring interesting jobs, wanting to start a new business or need guidance setting meaningful performance goals, our comprehensive coaching framework delivers results. Our team of expert coaches, led by Nick Rustad, MBA, brings over 25 years of leadership experience to help you navigate career transitions with clarity and purpose. We also have a startup incubator program called i2i or Interest to Income. Let’s turn your interests into income in 90 days or less.

Don't navigate your career path alone—connect with a CoreTactic coach today for a complimentary consultation and discover how our personalized approach to career coaching can help you achieve lasting professional fulfillment. Your most fascinating career is waiting! Book a call today @ call.coretactic.net

Nicholas T. Rustad, CoreTactic Executive Career and Business Coach

Nick T. Rustad, MBA, CSM, CSPO is a seasoned executive, best-selling author, and professional coach with over 25 years of experience in corporate America. As the co-owner and chief coach of CoreTactic, a career and startup coaching company, Nick leverages his extensive background in leadership and consulting to guide clients through career transitions and how to start a new company.

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Career and Business Coaching Frequently Asked Questions

What services does CoreTactic provide it's clients?

CoreTactic offers advanced professional coaching in career development, business growth, leadership, and entrepreneurship. Our goal is to help individuals and companies achieve clarity, strategy, and measurable results. With 25+ years of consulting and 2,500+ clients served, we specialize in actionable plans that create real success.

Why is coaching important for professionals and businesses?

Coaching provides structure, accountability, and outside perspective. Whether you’re looking to transition into a new career, expand your business, or strengthen your leadership skills, the right coaching program accelerates progress and helps you avoid costly mistakes. CoreTactic combines proven methods with personalized guidance.

How does CoreTactic’s approach stand out?

We don’t believe in one-size-fits-all solutions. Each client receives a customized plan built around their strengths, goals, and challenges. Our coaching blends strategic business insights with practical career development, helping professionals and companies scale with confidence.

How can I get started?

Getting started is simple. Schedule a free discovery call at call.coretactic.net. We’ll discuss your goals, outline a plan, and help you decide the best next step. Most clients see clarity and results within the first few sessions.

How can CoreTactic help me build a resume that passes Applicant Tracking Systems (ATS)?

We guide you to create resumes that are both human-friendly and ATS-compliant. That means optimizing with relevant keywords, using clean formatting, structuring sections for easy parsing, and tailoring each resume version for the job you’re applying to. Clients often see better recruiter response rates within weeks.

What is life coaching, and how is it different from career or business coaching?

Life coaching focuses on your overall well-being, values, and fulfillment—not just work or income. Career coaching zeroes in on your job path and professional identity, while business coaching concentrates on growth and strategy. Life coaching integrates mindset, relationships, and purpose with your career and business path for lasting success.

If I already have a business idea, how does CoreTactic help me validate it before launching?

We reduce risk by guiding you through market research, hypothesis testing, minimum viable product (MVP) design, financial modeling, and customer feedback loops. This process prevents wasted effort and ensures your business launches with data-driven confidence.

What kinds of results can I expect from career coaching with CoreTactic, and in what timeframe?

Results often include clearer direction, improved resumes and LinkedIn profiles, more interviews, stronger offers, and faster transitions. Many clients see tangible progress in 4–8 weeks, with momentum building significantly over 3–6 months.

How does business coaching with CoreTactic differ for a startup vs. an established company?

For startups, we focus on idea validation, lean marketing, and MVP development. For established companies, we emphasize scaling, leadership, team building, and process optimization. Every coaching plan is tailored to your stage and challenges.

What if I’m uncertain about what career or business I want to pursue? Can you help me find clarity?

Yes. We use assessments, reflection exercises, and structured exploration to uncover strengths, patterns, and passions. From there, we identify practical, viable directions that align with your goals and lifestyle. You don’t need to have the answers when you start—just openness to explore.

How much time should I expect to invest per week while working with a coach?

Typically 1 coaching session per week (60–90 minutes) and 2–4 hours of focused work or reflection. This structure ensures steady progress without overwhelming your schedule, and we adapt to your availability and goals.

How do you measure the success of a coaching engagement?

We establish key performance indicators (KPIs) such as job interviews, salary improvements, revenue growth, or milestone achievements. We also track qualitative shifts like confidence and clarity. Progress is reviewed regularly and plans adjusted to ensure measurable impact.

Can I combine business coaching and career coaching services?

Yes. Many clients pursue both career and business goals simultaneously. For example, an executive might launch a side business while advancing in their corporate role. We adapt coaching focus as your priorities evolve.

What type of clients do you typically work with, and who is best suited for CoreTactic coaching?

We partner with mid-career professionals, entrepreneurs, executives, and individuals seeking holistic success. If you’re ready to invest time, take consistent action, and want measurable results, you’ll find CoreTactic a strong fit. Transformation requires commitment, and we walk with you every step.