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Why Executive Search Firms Aren't Enough: The Case for a Personal Career Coach in an Exclusive Job Market

Why Executive Search Firms Aren't Enough: The Case for a Personal Career Coach in an Exclusive Job Market

Why Executive Search Firms Aren't Enough: The Case for a Personal Career Coach in an Exclusive Job MarketNicholas T. Rustad, CoreTactic Executive Career and Business Coach

The job market can feel like an exclusive club with locked doors. Most C-suite roles are filled through highly specialized, often confidential, processes that rely on networking and insider knowledge, not just online applications.

CoachingCareer CoachingExecutive Search Firm
Salary Squeeze Anxiety: Mastering Executive Compensation Negotiation in an Inflationary Economy

Salary Squeeze Anxiety: Mastering Executive Compensation Negotiation in an Inflationary Economy

Salary Squeeze Anxiety: Mastering Executive Compensation Negotiation in an Inflationary Economy

Nicholas T. Rustad, CoreTactic Executive Career and Business Coach

In 2025, executives are experiencing "Salary Squeeze Anxiety." While actual salary increases are relatively high by historic standards, inflation continues to drive up the cost of living, leaving many to wonder if their pay is truly keeping pace. The anxiety is real: a significant portion of workers feel their pay isn't keeping up with the times, and 35% feel they are paid below the value of their skills.

InterviewsExecutive CoachingSalaryExecutive Compensation
The Hidden Cost of Doing More with Less: How to Recharge Your Exhausted Workforce Before They Walk

The Hidden Cost of Doing More with Less: How to Recharge Your Exhausted Workforce Before They Walk

The Hidden Cost of Doing More with Less: How to Recharge Your Exhausted Workforce Before They WalkNicholas T. Rustad, CoreTactic Executive Career and Business Coach

Burnout is no longer a personal problem; it is a financial risk. Organizations that prioritize engagement see 23% higher profitability, while companies that fail to address burnout lose productivity and incur high recruiting costs.

AnxietyCommunicationOrganizational DevelopmentEmployee Engagement
The New C-Suite Gauntlet: Why Proactive Career Planning is the Only Antidote to High Executive Turnover

The New C-Suite Gauntlet: Why Proactive Career Planning is the Only Antidote to High Executive Turnover

The New C-Suite Gauntlet: Why Proactive Career Planning is the Only Antidote to High Executive TurnoverNicholas T. Rustad, CoreTactic Executive Career and Business Coach

In 2025, competition for C-suite talent is a "high-stakes game". But the demand for transformative leaders is matched by a high rate of executive turnover, creating a precarious environment where strategic positioning is everything.

CoachingLeadershipCareer CoachingTurn Over

Career and Business Blog Frequently Asked Questions

What services does CoreTactic provide it's clients?

CoreTactic offers advanced professional coaching in career development, business growth, leadership, and entrepreneurship. Our goal is to help individuals and companies achieve clarity, strategy, and measurable results. With 25+ years of consulting and 2,500+ clients served, we specialize in actionable plans that create real success.

Why is coaching important for professionals and businesses?

Coaching provides structure, accountability, and outside perspective. Whether you’re looking to transition into a new career, expand your business, or strengthen your leadership skills, the right coaching program accelerates progress and helps you avoid costly mistakes. CoreTactic combines proven methods with personalized guidance.

How does CoreTactic’s approach stand out?

We don’t believe in one-size-fits-all solutions. Each client receives a customized plan built around their strengths, goals, and challenges. Our coaching blends strategic business insights with practical career development, helping professionals and companies scale with confidence.

How can I get started?

Getting started is simple. Schedule a free discovery call at call.coretactic.net. We’ll discuss your goals, outline a plan, and help you decide the best next step. Most clients see clarity and results within the first few sessions.

How can CoreTactic help me build a resume that passes Applicant Tracking Systems (ATS)?

We guide you to create resumes that are both human-friendly and ATS-compliant. That means optimizing with relevant keywords, using clean formatting, structuring sections for easy parsing, and tailoring each resume version for the job you’re applying to. Clients often see better recruiter response rates within weeks.

What is life coaching, and how is it different from career or business coaching?

Life coaching focuses on your overall well-being, values, and fulfillment—not just work or income. Career coaching zeroes in on your job path and professional identity, while business coaching concentrates on growth and strategy. Life coaching integrates mindset, relationships, and purpose with your career and business path for lasting success.

If I already have a business idea, how does CoreTactic help me validate it before launching?

We reduce risk by guiding you through market research, hypothesis testing, minimum viable product (MVP) design, financial modeling, and customer feedback loops. This process prevents wasted effort and ensures your business launches with data-driven confidence.

What kinds of results can I expect from career coaching with CoreTactic, and in what timeframe?

Results often include clearer direction, improved resumes and LinkedIn profiles, more interviews, stronger offers, and faster transitions. Many clients see tangible progress in 4–8 weeks, with momentum building significantly over 3–6 months.

How does business coaching with CoreTactic differ for a startup vs. an established company?

For startups, we focus on idea validation, lean marketing, and MVP development. For established companies, we emphasize scaling, leadership, team building, and process optimization. Every coaching plan is tailored to your stage and challenges.

What if I’m uncertain about what career or business I want to pursue? Can you help me find clarity?

Yes. We use assessments, reflection exercises, and structured exploration to uncover strengths, patterns, and passions. From there, we identify practical, viable directions that align with your goals and lifestyle. You don’t need to have the answers when you start—just openness to explore.

How much time should I expect to invest per week while working with a coach?

Typically 1 coaching session per week (60–90 minutes) and 2–4 hours of focused work or reflection. This structure ensures steady progress without overwhelming your schedule, and we adapt to your availability and goals.

How do you measure the success of a coaching engagement?

We establish key performance indicators (KPIs) such as job interviews, salary improvements, revenue growth, or milestone achievements. We also track qualitative shifts like confidence and clarity. Progress is reviewed regularly and plans adjusted to ensure measurable impact.

Can I combine business coaching and career coaching services?

Yes. Many clients pursue both career and business goals simultaneously. For example, an executive might launch a side business while advancing in their corporate role. We adapt coaching focus as your priorities evolve.

What type of clients do you typically work with, and who is best suited for CoreTactic coaching?

We partner with mid-career professionals, entrepreneurs, executives, and individuals seeking holistic success. If you’re ready to invest time, take consistent action, and want measurable results, you’ll find CoreTactic a strong fit. Transformation requires commitment, and we walk with you every step.

Meet Our Clients

Meet Amanda, One of Our Career Clients

Meet Brian, One of Our Business Clients

Meet Jordan, One of Our Life Clients

Meet Patrick, One of Our Executive Clients

We have worked in these industries:

Finance Manufacturing Healthcare Professional Services Food Pharmaceutical Defense Nonprofit Insurance Art Cannabis Finance Manufacturing Healthcare Professional Services Food Pharmaceutical Defense Nonprofit Insurance Art Cannabis

Unleash Your Brilliance.

At CoreTactic, we coach the best and brightest on their journey towards meaningful and fulfilling careers and business goals. Transition your career, start a new business, find fulfillment, and get ahead with a professional coach.

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