Learn Tips From Our Weekly Newsletter

We share valuable coaching tips for clients and coaches. Break free from monotony, and drive you career and business forward!

navigating geopolitical chaos

The CEO's Next Pivot: Navigating Geopolitical Chaos and the Emotional Toll of Global Supply Chains

September 30, 20252 min read

Geopolitical headwinds—from sanctions and tariffs to industrial policies—are at their highest levels in half a century. For CEOs, this turbulent environment is more than a strategic problem; it is an emotional drain that requires constant, high-stakes decision-making. The volatility creates a perfect storm of uncertainty, where a solid strategy can change overnight.

The good news? The majority of leaders are taking action. As many as 86% of leaders of large and midsized companies are planning to take actions to address geopolitical instability in the next year or two. The emotional burden lies in the execution—balancing growth ambitions with relentless cost control and risk management.

The Emotional Shift: From Bold Bets to Agile Planning

The era of "bold, capital-intensive bets" is temporarily on hold. Geopolitical risks are prompting CEOs to reduce risk appetite and favor more incremental, lower-risk moves, such as supply chain redesign. This shift demands a change in leadership style, moving toward:

  • Scenario Planning: Dynamic strategy cycles and constant monitoring of geopolitical signals are becoming core competencies for every executive team.

  • Customer Value Communication: With nearly half of CEOs planning to raise prices in response to cost pressures, communicating a compelling value proposition is more critical than ever. This requires investment in dynamic pricing and a deep understanding of the customer.

  • Operational Resilience: Resilient organizations empower decentralized, agile decision-making and maintain flexibility.

CoreTactic: Your Business Coach for Disruptive Times

CoreTactic's business coaching is focused on building the organizational and personal agility needed to not just survive but thrive in constant disruption.

  1. The Geopolitics-First Mindset: We help you adopt a "geopolitics-first mindset". This is about having a clear vision and strategy, including a detailed understanding of how best to serve customers and align your workers behind that vision.

  2. Executive Coaching for Agility: The emotional toll of constant change leads to "change fatigue" in the workforce. Our executive coaching helps leaders manage this fatigue by ensuring they clearly communicate what is critical for organizational success. We help you challenge assumptions and adapt with speed, turning volatility into opportunity.

  3. Defining Your Strategic Career Path: If the corporate strategy is shifting, so must your career path. CoreTactic’s coaching helps you identify and develop the skills that move you from functional expertise to enterprise-wide thinking—the key to success in high-turnover C-suite roles. We focus on the upskilling needed to ensure your talent remains a business enabler and a top priority, even as cost control becomes paramount.

The ability to steer your company toward long-term growth hinges on strategic decisions based on data, foresight, and personal resilience. CoreTactic is here to provide the framework and accountability for those decisions.

Don't be paralyzed by the perfect storm of uncertainty. Secure your vision and your company's future. Connect with a CoreTactic business coach now: https://call.coretactic.net.

Nick T. Rustad, MBA, CSM, CSPO is a seasoned executive, best-selling author, and professional coach with over 25 years of experience in corporate America. As the co-owner and chief coach of CoreTactic, a career and startup coaching company, Nick leverages his extensive background in leadership and consulting to guide clients through career transitions and how to start a new company.

Nicholas T. Rustad, CoreTactic Executive Career and Business Coach

Nick T. Rustad, MBA, CSM, CSPO is a seasoned executive, best-selling author, and professional coach with over 25 years of experience in corporate America. As the co-owner and chief coach of CoreTactic, a career and startup coaching company, Nick leverages his extensive background in leadership and consulting to guide clients through career transitions and how to start a new company.

LinkedIn logo icon
Youtube logo icon
Back to Blog

Career and Business Coaching Frequently Asked Questions

What services does CoreTactic provide it's clients?

CoreTactic offers advanced professional coaching in career development, business growth, leadership, and entrepreneurship. Our goal is to help individuals and companies achieve clarity, strategy, and measurable results. With 25+ years of consulting and 2,500+ clients served, we specialize in actionable plans that create real success.

Why is coaching important for professionals and businesses?

Coaching provides structure, accountability, and outside perspective. Whether you’re looking to transition into a new career, expand your business, or strengthen your leadership skills, the right coaching program accelerates progress and helps you avoid costly mistakes. CoreTactic combines proven methods with personalized guidance.

How does CoreTactic’s approach stand out?

We don’t believe in one-size-fits-all solutions. Each client receives a customized plan built around their strengths, goals, and challenges. Our coaching blends strategic business insights with practical career development, helping professionals and companies scale with confidence.

How can I get started?

Getting started is simple. Schedule a free discovery call at call.coretactic.net. We’ll discuss your goals, outline a plan, and help you decide the best next step. Most clients see clarity and results within the first few sessions.

How can CoreTactic help me build a resume that passes Applicant Tracking Systems (ATS)?

We guide you to create resumes that are both human-friendly and ATS-compliant. That means optimizing with relevant keywords, using clean formatting, structuring sections for easy parsing, and tailoring each resume version for the job you’re applying to. Clients often see better recruiter response rates within weeks.

What is life coaching, and how is it different from career or business coaching?

Life coaching focuses on your overall well-being, values, and fulfillment—not just work or income. Career coaching zeroes in on your job path and professional identity, while business coaching concentrates on growth and strategy. Life coaching integrates mindset, relationships, and purpose with your career and business path for lasting success.

If I already have a business idea, how does CoreTactic help me validate it before launching?

We reduce risk by guiding you through market research, hypothesis testing, minimum viable product (MVP) design, financial modeling, and customer feedback loops. This process prevents wasted effort and ensures your business launches with data-driven confidence.

What kinds of results can I expect from career coaching with CoreTactic, and in what timeframe?

Results often include clearer direction, improved resumes and LinkedIn profiles, more interviews, stronger offers, and faster transitions. Many clients see tangible progress in 4–8 weeks, with momentum building significantly over 3–6 months.

How does business coaching with CoreTactic differ for a startup vs. an established company?

For startups, we focus on idea validation, lean marketing, and MVP development. For established companies, we emphasize scaling, leadership, team building, and process optimization. Every coaching plan is tailored to your stage and challenges.

What if I’m uncertain about what career or business I want to pursue? Can you help me find clarity?

Yes. We use assessments, reflection exercises, and structured exploration to uncover strengths, patterns, and passions. From there, we identify practical, viable directions that align with your goals and lifestyle. You don’t need to have the answers when you start—just openness to explore.

How much time should I expect to invest per week while working with a coach?

Typically 1 coaching session per week (60–90 minutes) and 2–4 hours of focused work or reflection. This structure ensures steady progress without overwhelming your schedule, and we adapt to your availability and goals.

How do you measure the success of a coaching engagement?

We establish key performance indicators (KPIs) such as job interviews, salary improvements, revenue growth, or milestone achievements. We also track qualitative shifts like confidence and clarity. Progress is reviewed regularly and plans adjusted to ensure measurable impact.

Can I combine business coaching and career coaching services?

Yes. Many clients pursue both career and business goals simultaneously. For example, an executive might launch a side business while advancing in their corporate role. We adapt coaching focus as your priorities evolve.

What type of clients do you typically work with, and who is best suited for CoreTactic coaching?

We partner with mid-career professionals, entrepreneurs, executives, and individuals seeking holistic success. If you’re ready to invest time, take consistent action, and want measurable results, you’ll find CoreTactic a strong fit. Transformation requires commitment, and we walk with you every step.