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The New C-Suite Gauntlet: Why Proactive Career Planning is the Only Antidote to High Executive Turnover

October 06, 20252 min read

In 2025, competition for C-suite talent is a "high-stakes game". But the demand for transformative leaders is matched by a high rate of executive turnover, creating a precarious environment where strategic positioning is everything. Boards are no longer simply looking for experience; they are hunting for "transformative visionaries" who can navigate complexity and accelerate growth.

The emotional pressure on executives is immense: deliver exceptional results and demonstrate the right future-ready skills, or risk being overlooked. The ultimate goal is to move beyond the technical function of your current title and prove you have the enterprise-wide thinking necessary for the next level.

CoreTactic: Strategic Positioning to Win the Executive Race

CoreTactic's executive coaching is designed to provide the strategic roadmap and external credibility needed to not just compete, but to thrive in this high-pressure environment.

  1. Demonstrate AI Fluency and Risk Mastery: Executives must be able to seamlessly integrate AI into business strategy. CoreTactic helps you demonstrate this AI literacy in your thought leadership and champion digital risk awareness, which is now an essential part of gaining board confidence.

  2. Building an External Thought Leadership Brand: Delivering results is no longer enough to get you noticed. Our coaching helps you become a thought leader by:

    • Publishing articles and speaking at industry events to gain external credibility.

    • Securing internal sponsorship to ensure your name is in the right conversations.

    • Thinking like an investor and aligning your contributions with the company's broader commercial goals.

  3. Defining and Executing Your Next Career Path: Your career must be treated as a strategic project. Our career coach helps you define what a successful career path looks like and ensures you’re developing the most in-demand "human skills"—Emotional Intelligence, commercial acumen, and strategic vision.

  4. Mastering the C-Suite Interview: The search process now goes beyond resumes and experience; it includes cultural assessment and leadership style evaluations. We help you perfect the interview process—including our famous tip for "Please tell us about yourself"—to showcase the perfect fit with the company’s culture and vision.

In a market where C-suite candidates are now evaluating employers just as rigorously as they are vetted, you must have a clear vision for your next move. Working with an executive coaching expert is the non-negotiable investment to strengthen your positioning and clinch the deal.

Ready to accelerate your rise to the next C-suite role? Let a CoreTactic executive coaching expert plot your strategic path: https://call.coretactic.net.

Nick T. Rustad, MBA, CSM, CSPO is a seasoned executive, best-selling author, and professional coach with over 25 years of experience in corporate America. As the co-owner and chief coach of CoreTactic, a career and startup coaching company, Nick leverages his extensive background in leadership and consulting to guide clients through career transitions and how to start a new company.

Nicholas T. Rustad, CoreTactic Executive Career and Business Coach

Nick T. Rustad, MBA, CSM, CSPO is a seasoned executive, best-selling author, and professional coach with over 25 years of experience in corporate America. As the co-owner and chief coach of CoreTactic, a career and startup coaching company, Nick leverages his extensive background in leadership and consulting to guide clients through career transitions and how to start a new company.

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Career and Business Coaching Frequently Asked Questions

What services does CoreTactic provide it's clients?

CoreTactic offers advanced professional coaching in career development, business growth, leadership, and entrepreneurship. Our goal is to help individuals and companies achieve clarity, strategy, and measurable results. With 25+ years of consulting and 2,500+ clients served, we specialize in actionable plans that create real success.

Why is coaching important for professionals and businesses?

Coaching provides structure, accountability, and outside perspective. Whether you’re looking to transition into a new career, expand your business, or strengthen your leadership skills, the right coaching program accelerates progress and helps you avoid costly mistakes. CoreTactic combines proven methods with personalized guidance.

How does CoreTactic’s approach stand out?

We don’t believe in one-size-fits-all solutions. Each client receives a customized plan built around their strengths, goals, and challenges. Our coaching blends strategic business insights with practical career development, helping professionals and companies scale with confidence.

How can I get started?

Getting started is simple. Schedule a free discovery call at call.coretactic.net. We’ll discuss your goals, outline a plan, and help you decide the best next step. Most clients see clarity and results within the first few sessions.

How can CoreTactic help me build a resume that passes Applicant Tracking Systems (ATS)?

We guide you to create resumes that are both human-friendly and ATS-compliant. That means optimizing with relevant keywords, using clean formatting, structuring sections for easy parsing, and tailoring each resume version for the job you’re applying to. Clients often see better recruiter response rates within weeks.

What is life coaching, and how is it different from career or business coaching?

Life coaching focuses on your overall well-being, values, and fulfillment—not just work or income. Career coaching zeroes in on your job path and professional identity, while business coaching concentrates on growth and strategy. Life coaching integrates mindset, relationships, and purpose with your career and business path for lasting success.

If I already have a business idea, how does CoreTactic help me validate it before launching?

We reduce risk by guiding you through market research, hypothesis testing, minimum viable product (MVP) design, financial modeling, and customer feedback loops. This process prevents wasted effort and ensures your business launches with data-driven confidence.

What kinds of results can I expect from career coaching with CoreTactic, and in what timeframe?

Results often include clearer direction, improved resumes and LinkedIn profiles, more interviews, stronger offers, and faster transitions. Many clients see tangible progress in 4–8 weeks, with momentum building significantly over 3–6 months.

How does business coaching with CoreTactic differ for a startup vs. an established company?

For startups, we focus on idea validation, lean marketing, and MVP development. For established companies, we emphasize scaling, leadership, team building, and process optimization. Every coaching plan is tailored to your stage and challenges.

What if I’m uncertain about what career or business I want to pursue? Can you help me find clarity?

Yes. We use assessments, reflection exercises, and structured exploration to uncover strengths, patterns, and passions. From there, we identify practical, viable directions that align with your goals and lifestyle. You don’t need to have the answers when you start—just openness to explore.

How much time should I expect to invest per week while working with a coach?

Typically 1 coaching session per week (60–90 minutes) and 2–4 hours of focused work or reflection. This structure ensures steady progress without overwhelming your schedule, and we adapt to your availability and goals.

How do you measure the success of a coaching engagement?

We establish key performance indicators (KPIs) such as job interviews, salary improvements, revenue growth, or milestone achievements. We also track qualitative shifts like confidence and clarity. Progress is reviewed regularly and plans adjusted to ensure measurable impact.

Can I combine business coaching and career coaching services?

Yes. Many clients pursue both career and business goals simultaneously. For example, an executive might launch a side business while advancing in their corporate role. We adapt coaching focus as your priorities evolve.

What type of clients do you typically work with, and who is best suited for CoreTactic coaching?

We partner with mid-career professionals, entrepreneurs, executives, and individuals seeking holistic success. If you’re ready to invest time, take consistent action, and want measurable results, you’ll find CoreTactic a strong fit. Transformation requires commitment, and we walk with you every step.